Adoption of Iot-Enabled Smart Services in Rural Business Markets

Abstract

The adoption of IoT-enabled smart services in rural business markets is gaining momentum amid India's digital transformation initiatives. This study investigates both the legal-regulatory (doctrinal) and empirical (non-doctrinal) dimensions of IoT adoption across rural sectors such as agriculture, dairy, and microenterprises. Government schemes like the National Broadband Mission 2.0 and Common Service Centres (CSCs) have laid foundational infrastructure, while agritech startups and rural fintech platforms are catalyzing uptake. Despite these efforts, a wide gap persists between awareness and actual implementation, particularly due to cost, poor connectivity, limited digital literacy, and integration issues.