Thriving in a BANI World: Rethinking Organizational Effectiveness

Abstract

In today's rapidly evolving digital landscape, organizations face unprecedented challenges stemming from the 
BANI world—characterized by its volatility, uncertainty, complexity, and ambiguity. This research paper 
investigates the influence of the BANI world on organizational effectiveness, examining how businesses can 
adapt and thrive in the face of constant change. Drawing on an extensive literature review, this study explores 
the dynamic nature of the BANI environment and its implications for organizational structures, strategies, and 
leadership.